BMW at the Las Vegas Consumer Electronics Show

BMW driving dynamics will take center stage at the Consumer Electronics Show (CES) on January 9-12, 2018 in Las Vegas, with activations intended to showcase the unique attributes of The Ultimate Driving Machine in both the real and virtual worlds of racing. BMW will also debut an in-vehicle virtual reality experience designed to enhance the retail experience.

Additionally, BMW will offer a full line-up of production vehicles for street and autocross test drives, including BMW i, BMW M and BMW X models during show hours. BMW will also debut a new virtual reality tool, VR@Retail, aimed at enhancing the retail experience. In this fully immersive environment, attendees can view and interact with the first-ever BMW X2 Sports Activity Vehicle to explore the interior and exterior as well as to customize key elements of the vehicle.

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