Mercedes-Benz Most Successful Automative Brand on Instagram, Thanks to Berlin Followers

Mercedes-Benz most successful automotive brand on Instagram: Big "thank you" to followers in Berlin. Copyright Daimler.

There’s double cause for celebration for Mercedes-Benz on Instagram. The @MercedesBenz_de channel has passed the two million followers mark, making it the most successful German-speaking automotive channel. More than ten million fans follow the global account @MercedesBenz. It is the automotive channel with the most interactions in the world. Over and above this, according to a current study by analysis company T4Media, with over 143 million likes and comments in the first half of 2017 it was the most interactive brand channel of all the Interbrand 100 brands.

The new milestones in its long-standing commitment to the social web are being celebrated by the Stuttgart automotive manufacturer with a special “thank you” to its fans. Hundreds of photos which people from all over the world have posted on Instagram to demonstrate their affinity with the star brand can be seen as a video animation on the advertising and media spaces of the Mercedes-Benz Arena in Berlin in the coming two weeks.