KETTLER USA Celebrates 30th Anniversary

Manufacturer and distributor of table tennis and fitness equipment, children’s toys, bicycles and leisure furniture has seen several changes over the past three decades in North America.

VIRGINIA BEACH, Va., Aug. 16, 2011 /PRNewswire/ — KETTLER USA is celebrating its 30th anniversary. The first KETTLER USA North American office and distribution center opened in Virginia Beach, Virginia in 1981. Since that time, the company has expanded its line of products to include a wide range of table tennis and fitness equipment, children’s toys, bicycles and leisure furniture.

KETTLER USA originated in Germany in 1949. The family-owned company still manufactures in Germany. Ludger Busche began working for the company in Germany in 1975 and came to the United States in 1981 as part of the original KETTLER USA expansion team. He is now Senior Vice President of KETTLER USA, and recently reflected on how things have changed for the company in the past 30 years.

“Our general core principles and values have not changed, but everything around us has changed; trends, e-mail, the Internet, e-tailing,” said Busche. “We have adjusted to the ever-changing market.”

Since KETTLER USA was first founded, the company has grown in size and carries more products than ever. It has expanded from the US to Canada, Mexico and Central America. In the mid-1990s, KETTLER built a retail store in Virginia Beach, and in the mid-2000s completed an expansion that more than doubled its office and warehouse distribution space in Virginia Beach. The company continues to grow.

“From very humble beginnings in the early ’80s, KETTLER USA focused on the core competency of our quality products for high-end consumers. Over the years we have built a very loyal customer base,” said Busche. “We have also been recognized with numerous awards for innovative and high quality products. That, along with our long-term customers, has contributed greatly to our success.”

About KETTLER USA: KETTLER USA is the manufacturer and distributor of high quality leisure and exercise equipment, bikes, table tennis tables and accessories, kids’ toys, patio furniture and more. The company focuses on quality craftsmanship, customer service, innovation and safety. KETTLER USA was founded in 1981 and is based in Virginia Beach, Virginia. It is a member of the KETTLER companies based in Germany.


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