IAA Frankfurt 2015: 219 car world premieres and 1,103 exhibitors from 39 countries

Mercedes Benz at IAA Frankfurt 2015

Lights, camera, cars: Glitzy new models and high-tech gadgets are coming together at the 66th IAA, the world’s largest motor show. And carmarkers from around the world are eager to show off what their prototypes can do.

Europe’s carmakers are feeling optimistic. At least, that is definitely the impression they want to make at the Frankfurt IAA Motor Show, with glittering new models launched to bombastic beats and flashy light shows, presented by the automotive industry’s highest CEOs.

They say solid performance in other key markets like Europe and the US is driving that optimism, even at a time of an impending cooldown in China, where many European carmakers like Volkswagen have invested heavily.

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