To further expand its branding activities in the world of golf, the global fashion group HUGO BOSS located in Metzingen, Germany, announced on January 18, 2011, the launch of a partnership with the top golf professional Martin Kaymer. As part of the long-term association, which took effect at the start of 2011, the German will be teeing off in apparel from BOSS Green a line that meets both the functionality and fashion needs of the sport. The world number three will already be wearing BOSS Green as defending champion at the Abu Dhabi Golf Championship on January 20-23.
Beyond this, HUGO BOSS will be developing a new collection in conjunction with the 26-year old; it will bear his name and be available at the HUGO BOSS Online Store and numerous BOSS Green points of sale around the world. Off the course, Martin Kaymer will wear elegant outfits from the BOSS Black line at all official functions. He will also feature in photoshoots, adverts, events and promotions at the company’s numerous stores around the globe and on its various online platforms.
“HUGO BOSS has maintained close links with the golfing world for many years. By launching a long-term association with Martin Kaymer, we are resolutely reaffirming this strategy and ensuring that our BOSS Green line is a presence on the world’s leading golf courses for years to come. Outstanding skills, a professional outlook and a likeable personality make Martin Kaymer an ideal brand ambassador for HUGO BOSS,” commented Philipp Wolff, Senior Vice President Communication of HUGO BOSS AG.
“I’m delighted to be teaming up with HUGO BOSS. The company is synonymous with excellent quality and fashion innovation. It can also look back on a long golfing tradition, having already worked together with outstanding players like Seve Ballesteros and Bernhard Langer. I feel proud and privileged to be following in their footsteps,” Martin Kaymer said.
Information on Martin Kaymer
Martin Kaymer was born on December 28, 1984, in Düsseldorf and – despite his relative youth – is already entering the record books. Having only joined the professional ranks at the end of 2005, the German posted numerous victories on the EPD Tour before qualifying from the Challenge Tour to secure his card for the 2007 European Tour.
The affable German’s success story continued in 2009 with two consecutive victories at the Open de France and the Scottish Open, firmly establishing his status among the world’s golfing elite.
Together with Graeme McDowell from Northern Ireland, he was named the “Race to Dubai European Tour Golfer of the Year” for 2010. He crowned his season with a brilliant victory at the United States PGA Championship in Kohler, Wisconsin, during August 2010 – becoming only the second German to win a major after Bernhard Langer.
Thanks to these triumphs, he moved up to third place in the world rankings. He also impressed with consistently good performances on his Ryder Cup debut during October, ultimately helping the Europeans to defeat the U.S. team in a thrilling encounter at the Celtic Manor Resort in Wales.