BMW Group Technology Office USA Celebrates 25 Years in Silicon Valley with the North American Debut of the BMW Vision Neue Klasse Concept.

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The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an invitation-only event featuring immersive workshops, exclusive technology demonstrations, and exciting mixed reality, multi-sensory driving experiences at Levi’s Stadium. The celebration will be highlighted by the North American debut of the BMW Vision Neue Klasse design concept and a panel discussion entitled “Humanizing Technology,” with insights from BMW Group Member of the Board of Management, Development, Frank Weber. Weber will be joined by Neuroscientist & Technologist Poppy Crum, Head of Trust & Safety, AI Strategy, Product Management & ML Operations at Airbnb, Naba Banerjee, and Head of Product at Meta for Work Micah Collins. The conversation will be moderated by renowned technology expert, David Pogue.

  • Advanced R&D facility is one of seven BMW Group offices located in key technology hotspots around the world focused on emerging technologies, user-centered thinking, and product design to envision the future of BMW Group products.
  • BMW Group Member of the Board of Management, Development, Frank Weber to headline a panel discussion entitled “Humanizing Tech,” moderated by David Pogue.
  • BMW Group Technology Office USA opens its doors to media, stakeholders, industry leaders, and partners for a series of immersive workshops, exclusive product previews, and mixed reality, multi-sensory interactive driving experiences.

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