BMW of North America returns as the Official Automotive Partner of New York Fashion Week: The Shows for the Spring/Summer ’22 season in New York City, taking place from September 8 to September 13, 2021. In this latest chapter of their partnership, BMW and New York Fashion Week producer IMG will join forces to explore the future of fashion, culture and design. The partnership will include a custom content series featuring BMW’s first-ever, all-electric iX sports activity vehicle with renowned British designer Christian Cowan and Victor Cruz, fashion insider and New York Giants alum.
The content will celebrate both the fashion and automotive industries’ commitment to style, innovation and functional, sustainable luxury. BMW will also host “The Future of Fashion and Luxury – Altuzarra’s Return to NYFW” panel discussion featuring luxury women’s ready-to-wear designer Joseph Altuzarra in conversation with Tiffany Reid, vice president of fashion at Bustle Media Group.
“With a focus on premium quality, innovation and sustainability, New York Fashion Week provides a great platform on which to showcase our all new fully electric, highly sustainable BMW iX Sports Activity Vehicle before it arrives in the U.S. early next year,” said Uwe Dreher, vice president of marketing, BMW of North America.
To read more please visit www.press.bmwgroup.com